LUXURY RETAIL
2 mins
Using marllm’s landing page, intelligence, and AI tools, VD created high-quality, targeted luxury content that won approvals from brands like Lancôme and Taschen, cut marketing costs, and drove hundreds of top-ranking landing pages for its UK expansion.
VD is a retail luxury fashion brand, blending traditional tailoring with sustainable, zero-waste knitwear, based in Europe & UK.
SUPER PAIN
The small team had a very limited marketing budget but big ambitions to create innovative, luxury retail shopping experiences.
Producing big-brand-level content on a small team budget.
Securing approvals from major luxury brands
Beginning to generate commissions from sales through affiliate brand partnerships
Expanding from Europe into the UK market
Attract highly relevant luxury retail brand partners to adopt a new affiliate revenue model in new UK market.
MOTIVATION
Need clever tools & workflows to maximize content production resources
Need high-end assets that meet affiliate brand guidelines and quality standards
Need a strong brand relaunch for the new UK market
To produce rich content that met affiliate brand standards, they used the marllm landing page generator to enhance every landing page and ensure a consistent look across all content.
To accurately target segmented luxury shoppers, they used the marllm market intelligence dashboard, which surfaced unique queries from ChatGPT, Perplexity, and other channels.
To ensure unique commerce content, they used marllm’s bespoke AI assistant, trained on all of their products, reviews, and other datasets to create a unique tone of voice.
1 Sourced 50 product approvals with renowned luxury brands such as Taschen, WatchHouse, Not On The High Street, and Lancôme.
Produced hundreds of high-ranking content landing pages that performed strongly in their new UK target markets
Reduced marketing costs significantly by eliminating the need for an SEO agency, marketing agency, engineers, and multiple in-house content writers.
