FINTECH AND BANKING
2 mins
Fennech Financial boosted their inbound lead generation by creating hundreds of landing pages focused on their key services and topics.
Introduction
Fennech Financial is a fintech company that provides a cloud-based, API-powered platform for automating corporate treasury, payments, and liquidity management in real time.
Fennech Financial boosted their inbound lead generation by creating hundreds of landing pages focused on their key services and topics.
SUPER PAIN
Problem
Reaching the right audience and getting higher-intent leads while reducing high ad spend.
Challenges
Goal
Streamline B2B Fintech Lead Generation
MOTIVATION
Need
Need to reach a wider and more higher-intent audience beyond limited LinkedIn visibility.
Applied Solutions
Separated data into target segments based on product articulation, then trained an AI model on each segment for better accuracy.
Generated landing pages for specific audience segments based on highly competitive search queries.
Collected data from both high-performing and low-performing landing pages to identify what works, then launched new landing page campaigns using the more accurate data.
Measurable Outcomes
Increased brand exposure and started ranking Top 1-10 in acoss all search channels (Bing, ChatGPT, Perplexity, Cloud & Gemini)
“We streamlined lead generation with marllm and now appear #1 on Google, Bing, and LLMs like ChatGPT.”
Melina Moussali
CRO, Fennech Financials
Grew qualified inbound traffic while reducing costs.
Achieved instant rankings for target queries.
