OUTSORCING AND OFFSHORING CONSULTING
2 mins
Using segment-trained AI and data-driven landing pages, Voiceteam captured qualified US leads and increased their visibility, authority, and rankings across AI and search channels.
VoiceTeam is a nearshore BPO (Business Process Outsourcing) company that provides culturally fluent, AI-enhanced customer service, tech support, sales/retention, and back-office operations for U.S. brands.
SUPER PAIN
Expanding from the African market to the US and reach new audiences with their rebranded look and feel.
Overcoming low brand authority in the US market.
Creating enough high-value content to attract an American business audience.
Expand into the US market and gain qualified business leads from the finance, tech, and health sectors.
MOTIVATION
The need to build scalable and sustainable marketing and advertising despite small team and limited budget.
Need to grow brand awareness in selected states in US, such as Caifornia.
To start appearing across AI and search channels like ChatGPT, they created extensive FAQ content using the marllm landing page generator, enriching each page for maximum ranking.
To correctly target the business audience they wanted to convert, they used the marllm market intelligence dashboard, which revealed unique queries from ChatGPT, Perplexity, and other channels - guiding the creation of highly relevant content.
To increase their authority in the US market and specific states, they used marllm’s backlinks assistant, which generated valuable brand and content references from relevant domains - increasing their credibility in search algorithms.
The US became the #1 country where they received the most impressions from ChatGPT and other channels.
Produced hundreds of high-value creative assets at a fraction of the cost and time.
They boosted their domain authority by 10 points and improved their average ranking by 22 positions.
Their brand became the most visible in their target country.
